SunTrust Bank Solid Salutes campaign
Launched on Memorial day, Solid Salutes was a video storytelling platform where SunTrust “salutes” individuals who demonstrate the “Live Solid” values. Users are invited to send a customized video salute of their own.
By creating a self-contained experience in both the TV spot and the banner ad, content was consumed where consumers already are: 22.2 million video ad impressions were targeted to users in the SunTrust footprint, delivering the planned reach of 34% to the target. Additionally, in less than four weeks, all total, 6.6 million videos were viewed, shared and customized.